Guinness Social

During my time at Taylor Strategy, I worked on the Guinness social team for four years. I worked to brainstorm and create monthly content ideas, retouch images, create graphic overlays and assist with photo shoots. When working on-site at shoots, I helped build the shot sheet, create mood boards, direct stylist, select models, and assist with art direction on-site.

ZOOM BACKGROUNDS

During the COVID-19 pandemic Guinness had to make a shift in their strategy. Instead of the usual social content we created custom zoom backgrounds featuring Guinness' famous Gilroy artwork. While some reimagined the vintage ads for modern day both in updated copy and design, others gave users the feel of being in their beloved pubs again.

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